Posted by A corporate rebranding is a lot of work. There’s a lot of work that goes into to the decision to rebrand your Texas corporation, and then there’s a lot of work coming after that decision. But in all that work, don’t forget about your signage.
Corporate Rebranding
There are many reasons why a corporation or company might want to rebrand. Maybe two Houston, TX, companies have merged and they need to find a way to convey aspects of both of the original companies in their branding. Or perhaps a Houston, TX, company has decided that their old branding is not working for them any more or they have identified a new target audience or demographic. Whatever the reason, corporate rebranding is a lot of work, but it can be worth it. A corporate rebranding can reenergize your Houston business, but you need to get it right.
Corporate Rebranding Isn’t Just About Image, But Imaging Has A Lot To Do With It.
Your corporate brand is your identity. It’s how you present yourself to the world. Often, the best way to start a corporate rebranding is to write a mission statement. What does your Houston company stand for? What are the goals of your Houston corporation? To whom are you speaking? How do you want to make people feel? Remember, you don’t just sell a product or a service, you’re selling how that product or service makes people feel. You’re selling reliability, or professionalism, or creativity, or fun, or adventure, or security, or anything else. Identify what emotions you want to generate in people and then work from there.
Consultation and Design Are Key to a Successful Corporate Rebranding
Your Houston, Texas, corporation could hire a fancy ad or marketing firm in Houston to help with your imaging and the design of your promotional material. But many companies in Houston, and elsewhere in Texas can’t afford the services of such firms, even if such firms (sometimes) do great work. Whether or not you hire a third-party marketing company to handle your corporate rebranding, you should still consult with a local signage company. A local sign company will know how your proposed new logo and color scheme will look on physical signage and can also advise you of all the relevant ADA laws in Houston, and elsewhere in Texas.
Custom Sign Haus
Custom Sign Haus can consult with your corporation in Houston, or nearby, about your rebranding. We can help you design new signage, make that signage, and then install it for you. To learn more, please contact us via our website or call 936-539-4200