Posted by Today’s post touches on the value of passive marketing strategies, then explains how vehicle wraps and graphics take this proven approach to new heights with their limitless potential for smart ad positioning.
Read on to learn more, or call 682-800-5254 to speak directly with a vehicle wraps and graphics specialist in Texas.
What Is Passive Marketing?
Small Business Chronicles describes “passive marketing” as a thoughtful and anticipatory strategy that involves reaching the customer through smart positioning, so that your audience encounters your message organically, when and where they want it, rather than having it thrust upon them.
Active marketing strategies, such as face-to-face sales pitches and aggressive website overlays, can certainly get results, but they may start to feel oppressive when used in excess, bombarding prospects with offers far past the point of diminishing returns. Put another way, passive marketing works by being helpful—directing customers with wayfinding signs, informing them about valuable promotions at the point-of-sale, providing relevant business information where it’s needed, and so on—not by pressuring prospects or ambushing them with your pitch when it isn’t wanted.
Most signage qualifies as passive marketing, each sign positioning your message to be discovered when it’s needed, anticipating the customer’s needs, thereby fostering favorable associations with your brand. Vehicle wraps and graphics are also classified as passive marketing tools, but they have some unique advantages over static signs.
Enhance Your Passive Marketing Potential With Vehicle Wraps And Graphics
Effective as they may be, most passive marketing strategies have rather limited reach, since you can only position your signage on your property.
But that’s not the case with vehicle wraps and graphics. In fact, wherever you can take your vehicle, you can position your marketing message to foster organic discovery and positive associations with your brand.
For example, you might:
- Park your car on a busy street or downtown during one of Southfield’s exciting outdoor events
- Commute to-and-from work with vehicle wraps and graphics installed to passively generate thousands of highway impressions
- Drive your vehicle through a new neighborhood populated by your most desirable demographics to unlock novel opportunities for targeted passive marketing
None of these approaches inconvenience the reader, but they all get your message noticed. Indeed, research shows that vehicle wraps and graphics are among the most cost-effective passive marketing options:
- Research by the Journal of Scientific & Engineering Research concluded that vehicle wraps and graphics generated “over one-hundred thousand viewers per month” (p. 1430).
- One study by the American Trucking Association found that 96% of drivers noticed vehicle wraps and graphics on the road, and 97% indicated that these passive marketing materials fostered positive brand associations.
- A Media Asset-Value Comparison by 3M ranked vehicle wraps and graphics as the #1 most cost-effective marketing medium, beating out several active marketing protocols in the process.
If you want to take advantage of the power of passive marketing with unlimited possibilities for smart positioning, get in touch with our team to discuss custom vehicle wraps and graphics. We carry all the most popular styles, and everything is completely customizable.
Free Quote On Custom Vehicle Wraps And Graphics
Call +1-682-800-5254 or visit the Sustainable Sign and Graphics website to book a free consultation and get a fast quote on any custom vehicle wraps and graphics.